Who We Are: Bushwacker
How often can a company claim to be "The Original" and, better yet, substantiate that claim? Flashback to the brand's earliest days in 1967, in a meager garage shop in Portland, Oregon, Jerry Logan sought to solve a real-world problem for off-roaders everywhere. The sport of conquering rugged, often uncharted terrain in otherwise street-legal trucks was on the climb. For many, this meant extensive modifications to their vehicles and, of course, the addition of larger tires. This notion often posed a more significant obstacle to the off-roader than the trail itself. Run those larger tires on any public highway, and you'll stand the risk of receiving a hefty fine. With no real solution readily available, Jerry, an off-road enthusiast himself, set out to develop a simple, bolt-on fix. From this most authentic of grass-roots efforts, the ORIGINAL fender flare was born and, in so doing, Bushwacker's name became synonymous with the product it had pioneered.
While the Bushwacker brand was clearly born on the trail, our constant pursuit of innovation has helped us blaze a whole new path into the future. We continue to develop advanced plastics that offer impact-resistance and remarkable durability while energizing the automotive aftermarket with fresh, street-smart designs that don't get lost when the pavement ends.
As pioneers in the fender flare industry, setting the standard is something we've been doing consistently for over 50 years, and it's how we'll plot our course into the future. As we continue our perfection of original fender flare, we have dedicated ourselves to developing some of the coolest exterior protection products around. From Bed Rails to Trail Armor, our growing collection of ingenious designs feature cutting-edge style and uncompromising quality to make sure that you, and your vehicle, boldly stand out from the crowd. It's why being ORIGINAL is such a vital part of everything we do. And stay tuned because Bushwacker is just getting started!